We founded Fohr Card with the purpose of bringing together two groups of people who share a love for storytelling; creative brands and creative influencers. Our purpose was born from a story of personal friendship between two of us, James Nord and Rich Tong.
RT: James and I met for the first time over lunch one afternoon at Friend of a Farmer in Gramercy Park.
At the time, James was daylighting in sales as an Account Executive, while moonlighting as an amateur fashion photographer (albeit a well-followed one on Tumblr). I was at Tumblr heading up their fashion initiatives, and always being keen on meeting ambitious, talented, creative individuals from the community, I was curious to chat with him.
I don't remember much of what we discussed, but I do remember coming away from our conversation being acutely aware of his problem: he was genuinely passionate about wanting to work with established fashion brands - he just hadn't gotten the opportunity.
As luck would have it just a few days later, OscarPRGirl approached me asking me if I knew anyone from the Tumblr community who would be good to shoot their event on FNO. I instantly thought of James and introduced them.
JN: As Rich said above I was working in marketing and trying to hustle my way into a gig in fashion. I used to do this thing where I cold emailed CEO's of major fashion brands, asking to work with them. It never worked.
I really respected what Rich was doing at Tumblr and wanted to be a part of it. I didn't end up doing Tumblr Fashion Week, but that one email he wrote to Erika at Oscar de la Renta really did change my life.