Fohr Card is a directory of fashion blogs, utilized by more than 60 of the world's best brands and agencies, all looking for talented creatives with whom to work. By joining Fohr Card and adding your blog to the directory, not only will you be putting yourself in front of these brands, but you'll also be able to send direct messages to them with your ideas on how you'd like to work together.back to top
Brands will see your blog in 2 ways. (1) In the Fohr Card Directory, they will see an abbreviated version of your Fohr Card, and (2) they will be able to view your full Fohr Card profile. Below are examples of what this looks like.back to top
Over 60 of the world's top fashion brands & agencies who subscribe to Fohr Card will be able to see your blog.
As of 2014, this includes Anthropologie, Aritzia, Bobbi Brown, Cartier, Clinique, Estee Lauder, Everlane, Express, Fleur du Mal, Hurley, J. Crew, Jonathan Simkhai, Jo Malone, Kate Spade NY, Kenneth Cole, KCD, La Mer, Loeffler Randall, Lucky Magazine, Madewell, Milly, Montblanc, Michael Kors, Nautica, Origins, Ralph Lauren, Steven Alan, Talbots, Tommy Hilfiger, amongst others.
To see the full list of brands & agencies on Fohr Card, go to fohrcard.com/brands.back to top
Click on any company within the brand and agency directory, and then click on the "Send a Message" button. You will be prompted with a screen to then compose a message to that brand or agency.back to top
If your Fohr Card profile has been viewed by a brand or agency in the last 90 days, you will see a notification box on top of your Fohr Card profile when you login.back to top
When a brand sends you a message on Fohr Card, you will see a notification at the top of your nav bar, in the messages tab. Click on the tab, and you'll be able to see all of your messages.back to top
Your overall rank is determined by how many total unique followers you have, compared to the rest of the blogs on Fohr Card, and ranked out of the total number of blogs on Fohr Card. (As of May 2014, this total is roughly 3,000 blogs)
Your total unique followers are computed by adding up your total unique visits, followers, likes and subscribers across Twitter, Tumblr, Instagram, Facebook, YouTube and Google Analytics. The more accounts you connect, the more likely your total unique followers will be higher, and the more likely your overall rank will be higher.
Your overall rank is ranked out of some 3,000 blogs. This is meant to give brands and agencies a sense of where you stand, relative to all of the other blogs on Fohr Card.back to top
Brands who do not subscribe to Fohr Card do not have immediate access to your Fohr Card profile, or your detailed analytics.
However, if you would like to share your Fohr Card profile with a non-subscribing brand, you can do so by sharing the link on your profile in the "Share your Fohr Card" section at the top.back to top
Yes. Your Fohr Card data is stored on Heroku, a secure technology infrastructure supported by Amazon Web Service. Below is a brief description from Heroku regarding its security standards, and for more information, you can visit Heroku directly here.back to top
Your data is updated every 3-7 days. Some data points require 30 days before they are completely up-to-date.back to top
Data is updated every 3-7 days, which means the margin of error can be as much as 3-5%. Due to the limits of each platform's APIs, data is not reported in realtime. If your data is outside this margin of error, please contact Support for assistance.back to top
You can find instructions for adding Google Analytics here.If you are just getting started with Google Analytics, it will take 30 days for your blog's traffic to be properly reflected on your Fohr Card. If you have multiple Google accounts, please be sure to sign out of all of your accounts before continuing.
For instructions on adding Google Analytics to your Tumblr, please reference Tumblr's help documentation.
For instructions on adding Google Analytics to your Blogger Account, please reference the steps below:
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2. Go to Overview > Settings > Other.
3. Add your Google Analytics Web Property ID from your Google Analytics account at the bottom of the page.
4. Click “Save settings.”
5. IMPORTANT: If your Blogger account email is different from your Google Analytics account email, sign-out of Blogger as soon as you add your web property ID.
6. Return to your Fohr Card Settings > Accounts
7. You’ll be prompted to sign-in to your Google account.
8. Sign-in to the account that is associated with your blog’s Google Analytics.
9. Follow the directions and allow Fohr Card access.
10. You should be taken back to your Fohr Card Settings, with your analytics successfully connected.
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1. Go to Google Analytics and sign-in. This will direct you to a table displaying your accounts.
2. Click “All Web Site Data” underneath your blog’s web property.
3. You should be taken to a page titled “Audience Overview.” The default view should be a graph of your blog’s traffic over the last 30 days, plus a detailed breakdown of your traffic.
4. If you don’t see any traffic statistics, then Google Analytics is not properly connected to your blog. Refer to Google’s FAQ to see which step you missed.
Fohr Card is a directory of fashion blogs. It is a tool for you to quickly filter thousands of blogs and find exactly the right ones to work with for your brand's next campaign, show or event.
Each blog's individual Fohr Card contains comprehensive information about their online reach, including their traffic stats, OAuth verified social media follower counts, engagement stats, as well as recent brand work and press.
Our goal is to provide you the information you need to make the right decisions for your brand.back to top
Fohr Card subscriptions are available to Brands & Agencies starting at $995/mo, on a monthly/annual basis. For additional pricing information, please contact our sales team via email at firstname.lastname@example.org to top
In the Directory, you'll see a menu with a search bar and 3 dropdown menus: (1) Location, (2) Category, and (3) Sort By. Type in your search query and hit enter, or alternatively, you can select up to 3 filters at a time.back to top
At the bottom of each blogger's Fohr Card in the Directory, you will see a series of 3 icons. Click the first mail icon, and you will see a message composition prompt.back to top
If you have an active Fohr Card subscription, yes. On their Fohr Card profile, you will see at the top of the right column a section marked "Email Address", providing the blogger's direct email contact.back to top
In the Directory, at the bottom of each blog's Fohr Card, you will see a series of 3 icons. (1) Find a blog you would like to add to a list, (2) click the third "Add To List" icon, (3) type the name of the new list you would like to create, and (4) click "Save". The blog has now been added to your list.
To see all the lists you have created, go to fohrcard.com/lists.back to top
Go to the blogger's profile on Fohr Card, whom you would like to remove from the list. (1) Click the "Add to List" icon, beneath their blog name, (2) uncheck the box next to the name of the list you'd like to remove them from, and (3) click "Save".
This blogger is now removed from the list you unchecked.back to top
(1) Go to your lists, (2) click the list you would like to download a CSV of, (3) on the next page displaying the blogs within the selected list, in the upper right corner, click the "Download" icon.back to top
Fohr Card is an opt-in service, meaning not all blogs are on Fohr Card. Each blogger on Fohr Card elects to share and authenticate their social media and traffic accounts through our service, which enables us to provide the most accurate data.back to top
If a blog you are looking for is not on Fohr Card, we encourage you to reach out to them directly through their blog or on Twitter to ask them to join Fohr Card.back to top