Frequently Asked Questions

Why do I need a Fohr Card?

Your Fohr Card is your social media business card, a place in which you can aggregate and present all your social media statistics. If you publish a blog and are looking to expand your work with brands, Fohr Card is for you. Just as people have business cards and models have comp cards, bloggers have Fohr Cards to share the most important, relevant information about them.

How do I signup for Fohr Card?

Fohr Card is currently by invitation only for bloggers. If you have a friend on Fohr Card, they can invite you, or you can request an invitation here »

I just started my blog, aren’t brands only interested in the most followed blogs?

Absolutely not. Brands are constantly looking to discover fresh, new talent to work alongside their already impressive content creators online. Have specific brands you want to work with? Let us know!

Do I have to check with my agent before joining Fohr Card?

Fohr Card is the best way to be seen by top brands. While you may already be crushing it with representation, there is an endless list of brands who may still want to work with you. We do not act as agents or mangers, and all bookings are made independent of our site.

I signed up. Why hasn’t my Fohr Card been approved?

If your Fohr Card hasn’t been approved, don’t worry. Our team is constantly reviewing each and every Fohr Card to ensure quality and completeness. This process can typically take 7-10 days and we will email you to notify you once your blog has been approved.

Why do I need to add my brand work and press?

Did a designer hire you to shoot their fashion show? That’s important work that other brands will be interested in seeing to understand the caliber of your work. It’s all about positive alignment, so why not make it easy? Did the New York Times name drop you as the best Tumblr blog to follow? That matters. Just be sure to link to the exact story.

Why do I need to categorize my blog?

By selecting the three most relevant categories of your work, it’ll make it much easier for brands to reach out to you with the right kinds of opportunities that fit you. You’re working on a body of work that you’re proud of and we want to help you further that.

Why do I need to put in my location and region?

When brands use Fohr Card to search for bloggers based on their location, they filter through whichever region you select on your Fohr Card. Your location is where you are based, so feel free to input whatever you prefer. For region, you should choose from the drop-down list the closest city/country/region to your location i.e. if you are a blogger based in San Diego, CA, then your region should be “Los Angeles.”

Connecting Your Accounts

How does Fohr Card collect my data?

Every blogger in the Fohr Card directory must connect their Twitter, Tumblr, Instagram and Google Analytics accounts through a verified API. Once linked, we are able to pull your data and update it within the directory every hour, on the hour.

Is my data safe?

Your data is kept private, and only made available to brands who subscribe to Fohr Card. The only information available to the public are your Fohr Card rankings.

Do I have to connect all my social media accounts?

In order for profiles to be complete, all social media accounts should be connected. Incomplete Fohr Cards are not approved, so make sure you set up everything up so you can start working with brands.

I don’t want to connect analytics because my blog’s traffic is too low – won’t this put off brands?

Setting up analytics is important for all bloggers, big or small, who are looking to collaborate with brands. It keeps a track record of your blog’s traffic, your audience’s behavior and demographics, traffic sources, etc. Even for small bloggers, this data is useful to have on-hand so you can identify which posts bring in the most readers, where you readers are, optimal times for blogging, and other statistics that can help you create more engaging content. Eventually, this tangible snapshot of your blog’s popularity and influence can be used to attract and leverage brand collaboration.

Connecting Facebook

In order to connect your blog’s Facebook Page to Fohr Card, you have to first allow our verified API to connect to your personal Facebook profile. Don’t worry - we won’t be pulling or accessing any personal data or info on your personal Facebook at all! We will only pull statistics from your selected Facebook Page regarding engagement and following. Your personal Facebook and any other Pages associated with your profile will be left untouched, and we would never post to any of your accounts without your authorization. Additionally, only Facebook Pages can be connected and displayed properly on Fohr Card, not your personal Facebook profile.

To connect your Facebook Page, follow these steps:

• Make sure you’re logged into Fohr Card and Facebook in your browser.
• Head on over to your Fohr Card’s Settings and go to your accounts section. Click on the “Connect to Facebook”

• You’ll be asked to allow Fohr Card access to your public profile and friends list. We would never use or access your personal Facebook profile, but in order for you to connect your blog’s Facebook Page properly you have to connect through your personal profile. Click “Okay” to continue. 

• You’ll be asked to allow Fohr Card to manage your Pages. Some users have multiple Pages, for personal and professional reasons, but you’ll have the option of selecting which Page to connect in the next step. We will only pull info from this Page, and not any other Pages associated with your Facebook. Click “Okay” to continue.

• Select the Page that you want connected to Fohr Card. 

You should be taken back to your Fohr Card’s Settings, and your Facebook Page should register under your other accounts. Once you’ve connected your account, we’ll start populating your engagement statistics. We pull from trailing 30 days, so the sooner you connect, the sooner your Fohr Card will show accurate engagement data for Facebook!

Connecting YouTube

• Make sure you’re logged into your Fohr Card and your Google Account associated with your YouTube on your browser
• Head on over to your Fohr Card’s Settings and go to your accounts section. Click on the “Connect to YouTube”

• You will be asked to select an account. Select the Google account associated with your Youtube account.

• You will be asked to allow Fohr Card permission to manage your YouTube account. We would never post to your YouTube account without authorization, or access or display any of your private or personal data. Click “Allow Access” to continue.

Once you’ve connected your account, we’ll start populating your engagement statistics. We pull from trailing 30 days, so the sooner you connect, the sooner your Fohr Card will show accurate engagement data for YouTube!

When will you add other social media platforms to Fohr Card?

We’ve recently added YouTube and Facebook integration to the profile after a great demand from our community. We want to add platforms that showcase meaningful original content, followed by those that better your amplification. Pinterest is next, and we are happy to take requests on additional platforms, so please let us know.

I don’t have Google Analytics, how do I set it up?

You can learn more about Google Analytics and sign-up on their website. After installing your analytics, don’t forget to head over to your Fohr Card and connect.

I just joined Google Analytics, will it back track all of my blog’s traffic from before I joined?

Unfortunately, no, but it is never too late to connect analytics to your blog. As time goes on, your statistics will populate and become more accurate, and this will be reflected on your Fohr Card. It’s just an issue of waiting for the numbers to catch up, and they will, we promise.

I use another web analytics tool – why can’t I connect that one instead?

At the moment we only connect to Google Analytics because it is the most widely used web analytics tool among bloggers. We will keep other analytics platforms in mind so long as there is a large group of users who find it useful.

AfterApproval

I’m approved, so what do I do now?

Now that you are approved, your rank is visible to the public, but your social media rankings and analytics are visible only to brands who subscribe to Fohr Card. Sit tight knowing that your data will always be current and up-to-date, so all you need to do is keep the press and brand work updated on your Fohr Card. Refreshing your profile photo every now and then doesn’t hurt, either.

How is my overall rank determined?

Rank is calculated using an algorithm using your follower counts across Twitter, Tumblr, Instagram and Analytics. We look from the smallest amount of followers up to the largest, and determine percentiles per platform and then per user to determine rank. We’re always looking to optimize, and we are currently working towards integrating additional platforms into the rank system.

Is there a badge or button that I can put on my blog to show that I am Fohr Card verified?

Yes, eventually we will have these ready for bloggers.

How do brands discover me?

Brands are actively using the Fohr Card directory every day to discover new blogs. We provide them a number of tools to filter blogs by social media platform, category and location, allowing them to better discover you and exactly what you’re good at. The more complete your Fohr Card, the better chance you’ll have at being discovered by different brands.

How can I reach out to the brands who subscribe to Fohr Card?

At the moment, brands can only reach out to you. However, we’re more than happy to assist in personally introducing you to brands, so let us know who you’d like to get in touch with here »

Can I share my Fohr Card data with brands who don’t subscribe to Fohr Card?

Yes. When you login to your account, on your profile, you’ll see a private URL link that you can send to anyone with whom you’d like to share your information.

Troubleshooting Accounts

My traffic is logging incorrectly, how do I fix this?

First, make sure you’ve properly installed the web tracking code onto your page. After ensuring your code is properly installed, follow these steps (based on which blog publishing platform you are currently using):

Google Analytics on Blogger

If your blog is hosted on Blogger, your analytics may not be registering with our system because you haven’t added your web property ID yet. Follow these steps to fix this:

1. Log into Blogger

2. Go to Overview » Settings » Other

3. Add your Google Analytics Web Property ID from your Google Analytics account.

2. Click "Save"

3. Head back to Fohr Card and reconnect your analytics. It should register now.

Alternatively, if your traffic is still logging incorrectly, make sure you’re logged into the correct email account. Whichever email you use for your Google Analytics account should be the email you’re logged into when you connect analytics on Fohr Card.

The traffic shown on my Blogger’s analytics dashboard is different from the numbers on Google Analytics. Can I connect my Blogger analytics instead?

There is a discrepancy between Blogger's dashboard analytics and Google Analytic's traffic counts because they measure and track traffic differently. This doesn't necessarily mean one web tracker is more accurate or better than the other, they are just different. However, your Fohr Card only connects to Google Analytics because that tracker is standardized among the fashion brands with whom we work and it is the most widely used tracker among bloggers.

Additionally, some bloggers use other publishing platforms, so they don't have Blogger's analytics dashboard. To keep things fair and consistent in the community, it's best to ensure that all of our bloggers' traffic counts are being measured the same way so numbers aren't artificially inflated or deflated based on the tracker being used.

Google Analytics on Wordpress

If you have a self-hosted Wordpress blog, you can install Google Analytics on your blog by setting up a Google Analytics account and copying and pasting the corresponding tracking code into your header or footer.

If your Wordpress blog is hosted by Wordpress, Google Analytics is not supported. However, we can still track your stats. To do so, follow these steps:

1. Log onto Fohr Card, go to Settings, and in the field labeled "Blog URL", type your Wordpress Blog URL.

2. Click “Save,” and a yellow box will appear. Click the link that says "Connect your Wordpress account" and follow the directions.

3. After connecting your Wordpress account, you will receive an email from Akismet Support with an API Key.

4. On your Settings page, in the same yellow box, copy and paste your API Key.

5. Head back to your Settings page on Fohr Card, paste the API into the form, and click “Submit.” The yellow box will disappear and Wordpress will be added to the link showing your page views.

Google Analytics on Tumblr

Tumblr provides great instructions on how to add Google Analytics to your Tumblr blog. Review this document with full-set up instructions to makes sure your code is properly installed.

What’s the difference between my personal Facebook and a Page?

We feel that Facebook a really personal social network, and the storytellers that chose to use Facebook to amplify their work usually opt for a Page, which allows users to follow the types of content they chose to push out. While your personal Facebook profile might host a ton of friends, it’s important that we differentiate the two communities you’re speaking to, and allowing access to Pages is the first step.

I have a lot of Pages associated with my account, many that I manage for work, are you going to access those too?

No way! Once you grant us access to your native account, you can select the page you want us to pull from. We’ll only touch the page you want us to, but as always, we’ll never post anything to your account—personal or Page.

How long will data take to start showing up?

Like all accounts on Fohr Card, we calculate engagement based on 30 day trailing data. While your follower counts will be updated, the engagement on your posts may take a few days to get adjusted. Be patient, but always let us know if something doesn’t look right.

Why doesn’t my Facebook following affect my rank?

When we started Fohr Card, we selected Twitter, Tumblr, Instagram and Analytics because we felt they were the networks that the most users had in common, giving an accurate picture of a users reach across a fair landscape. Sure, almost everyone as a Facebook, but not everyone has taken their blog to the place where it needs a fan page. Facebook is a great amplification tool, and definitely something brands are interested in engaging with when working with you, but until we come to a fair indication of how to make it fair for all of our users, we’ll just be collecting data.

Okay, so how can brands see my Facebook engagement?

When a brand is scrolling through the directory, they can see your Facebook connection through an icon placed on your card. They also have the option of sorting for users who have connected Facebook, which then reshuffles the directory by greatest following on Facebook. When they view your expanded profile, your engagement is displayed and broken down, so they can get a deeper understanding of how your Facebook fans take your content and engage.

I’ve had my Facebook account connected for a while and it’s not reflecting my engagement.

Sometimes things trip up, and we do our best to keep a very close eye on these things, but double checking always helps. If something doesn’t look right, you can disconnect and reconnect your account on the settings page, this usually solves the problem. If not, let us know.

I have a few different Google accounts for all of the different apps I use for my blog and worried it might trip my connection, what do I do?

Every time you connect an account that is associated with Google, you have to make sure that it is logged in within your browser before connecting. You wouldn’t try to sign into Twitter with your Facebook login information, right?

Why doesn’t my YouTube following affect my rank?

It was important for us to add YouTube as soon as possible because we really value the original content that users are putting out. While many users use YouTube as a supplement to their blog, we understand that there are a great deal of Vloggers who use YouTube as their main platform, and it should be counted as their analytics. We’re working on finding a way of adjusting rank that makes sense for these users. Rest assured.

Are brands searching for users who are vloggers or particularly strong on YouTube?

Absolutely, and until we adjust the rankings to be completely fair, we made sure that there was an easy way for them to find your work. Brands are able to sort for users who are extremely strong on YouTube and we’ve given you a place to select that option within your settings. We’ve also allowed for brands to sort for YouTube influence as well as look at your full profile for 30 day engagement statistics.