Frequently Asked Questions

  • What do I use Fohr Card for?

    Fohr Card is a directory of fashion blogs. It is a tool for you to quickly filter thousands of blogs and find exactly the right ones to work with for your brand's next campaign, show or event.

    Each blog's individual Fohr Card contains comprehensive information about their online reach, including their traffic stats, OAuth verified social media follower counts, engagement stats, as well as recent brand work and press.

    Our goal is to provide you the information you need to make the right decisions for your brand. To learn more about the features & services we provide, please visit our Features page.

  • How much does it cost to subscribe to Fohr Card?

    Fohr Card subscriptions are available to Brands, Agencies & Organizations starting at $995/mo. To find the right plan for you and your team, please visit our Pricing page.

  • How do I filter blogs in the directory?

    In the Directory, you'll see a toolbar that reads "Filter Blogs By" with 3 dropdown menus: (1) Location, (2) Category, and (3) Stats. You can select up to 3 filters at a time. Blog results appear in ranked order, whereby the blogs with the highest ranking stats are displayed first. The available filters are listed as follows:

    • Location Filters
    • Worldwide
    • Asia
    • Atlanta
    • Australia
    • Boston
    • Brazil
    • Canada
    • Chicago
    • Dallas
    • France
    • Germany
    • Hong Kong
    • Houston
    • International
    • Italy
    • Los Angeles
    • Miami
    • Middle East
    • New York City
    • San Francisco
    • Seattle
    • South America
    • UK
    • USA
    • Washington DC
    • Category Filters
    • Beauty
    • DIY
    • Fashion
    • Illustration
    • Lifestyle
    • Menswear
    • Models
    • Nail Art
    • News
    • Personal Style
    • Photography
    • Vlog
    • Stats Filters
    • Overall
    • Reach
    • Posts
    • Interactions
    • Interactions Per Post
    • Traffic
    • Visitors
    • Uniques
    • Pageviews
    • Twitter
    • Followers
    • Tweets
    • Mentions
    • Retweets
    • Retweets Per Tweet
    • Tumblr
    • Followers
    • Posts
    • Notes
    • Notes Per Post
    • Instagram
    • Followers
    • Photos
    • Likes
    • Likes Per Photo
    • Comments
    • Comments Per Photo
    • Facebook
    • Likes
    • Posts
    • Post Likes
    • Likes Per Post
    • Comments
    • Comments Per Post
    • YouTube
    • Subscribers
    • Videos
    • Views
    • Views Per Video
    • Comments
    • Comments Per Video
    • Likes
    • Likes Per Video
  • How do I search for a blog?

    In the Directory, in the same toolbar where you can filter blogs, to the right you will see a search box. You can search all blogs by Blog Name, Full Name, Location & Description.

  • How do I contact a blog?

    In the Directory, at the bottom of each blog's Fohr Card, you will see a series of 3 icons. By clicking the first mail icon, you will be able to directly email the individual yourself.

  • How do I create a list?

    In the Directory, at the bottom of each blog's Fohr Card, you will see a series of 3 icons. (1) Find a blog you would like to add to a list, (2) click the third "Add To List" icon, (3) type the name of the new list you would like to create, and (4) click "Save". The blog has now been added to your list, which you can access by going to fohrcard.com/lists.

  • How do I download a CSV of information about my list?

    (1) Go to your lists, (2) click the list you would like to download a CSV of, (3) on the next page displaying the blogs within the selected list, in the upper right corner, click the "Download" icon.

  • What if a blog I am looking for is not on Fohr Card?

    If a blog you are looking for is not on Fohr Card, we encourage you to reach out to them directly through their blog or on Twitter to ask them to join Fohr Card.

  • Why should I add my blog?

    Fohr Card is a directory of fashion blogs, utilized by more than 50 of the world's best brands, agencies & organizations, all looking for talented creatives with whom to work. Adding your blog to the directory is a way for you to put yourself in front of these brands and potentially open the door to new opportunities.

  • How do I add my blog?

    You can sign-up for Fohr Card here.

    Sign Up With Twitter Connect
    Click the "Sign Up With Twitter" button. You must have a Twitter account to sign up.

    Step 1. Blog Info
    All fields are required. Keep your description brief, fill-in a location and select up to 3 categories that best describe your blog and the work you produce. Your photo should be at least 1280x500 px.

    Step 2. Personal Info
    All fields are required. If you can’t provide your personal contact info without parental permission,
    please email support (at) fohrcard (dot) com.

    Step 3. Traffic Source
    All blogs on Fohr Card are required to have Google Analytics installed and connected properly in order to be approved.

    Google Analytics is the most widely trusted and recognized web analytics service amongst the brands who use Fohr Card. To ensure consistency across the directory ranks, all blogs need to be measured the same way so numbers aren’t artificially inflated or deflated based on the tracker used.

    If you need help installing or connecting your analytics, please reference: Installing and Connecting Google Analytics.

    Step 4. Social Media Accounts
    Fohr Card currently supports Twitter, Tumblr, Instagram, Facebook & YouTube. Each account you connect will add your total followers to your overall reach on Fohr Card. Blogs with higher overall reach are shown first within the directory.

    For detailed information connecting each platform, please reference: Connecting Your Social Media Accounts.

    Step 5. Brand Work (*Optional)
    List up to 5 examples of your most recent brand work, with links to each project.

    Step 6. Press (*Optional)
    List up to 5 examples of your most notable press, either about your blog or yourself personally, with links to each article.

    Step 7. Submit Your Fohr Card for Approval
    Once you have submitted your Fohr Card, approval takes 7-10 days to verify your information. You will receive an email once your Fohr Card is approved.

  • How will brands see my blog?

    Brands will see your blog in 2 ways. (1) In the Fohr Card Directory, they will see an abbreviated version of your Fohr Card, and (2) they will be able to view your full Fohr Card profile. Below are examples of what this looks like.

    directory view

    Fohr Card | Directory Screenshot

    profile view

    Fohr Card | Profile Screenshot
  • Which brands will see my blog?

    More than 50 brands, agencies and organizations subscribe to Fohr Card to discover blogs everyday including Chanel, Cartier, Henri Bendel, Michael Kors, J.Crew, Madewell, Warby Parker, C-Wonder, Macy‘s, Bloomingdales, Vice, JWalk, Jaguar, Samsung, Oscar de la Renta, CFDA, KCD, Kate Spade, PUMA, Lucky Magazine, Fashion GPS, Wetherly, Krupp Group, Carrot Creative, Vice, Tommy Hilfiger, Factory PR and more.

  • What about brands who do not subscribe to Fohr Card?

    Brands who do not subscribe to Fohr Card cannot directly access your Fohr Card profile. To share your Fohr Card privately with them, sign in to Fohr Card, and on your Dashboard, click "Share Your Fohr Card". This unique link allows you to send your full Fohr Card profile to any brand who requests it.

    Share Your Fohr Card
  • Is my data safe?

    Yes. Your Fohr Card data is stored on Heroku, a secure technology infrastructure supported by Amazon Web Service. Below is a brief description from Heroku regarding its security standards, and for more information, you can visit Heroku directly here.

    Heroku’s physical infrastructure is hosted and managed within Amazon’s secure data centers and utilize the Amazon Web Service (AWS) technology. Amazon continually manages risk and undergoes recurring assessments to ensure compliance with industry standards. Amazon’s data center operations have been accredited under:
    • ISO 27001
    • SOC 1 and SOC 2/SSAE 16/ISAE 3402 (Previously SAS 70 Type II)
    • PCI Level 1
    • FISMA Moderate
    • Sarbanes-Oxley (SOX)

  • How often is my data updated?

    Your data is updated every 3-7 days. Some data points require 30 days

  • Why is my data not exact?

    As data is reported every 3-7 days, the margin of error can be 1-2%. Due to the limits of each platform's APIs, data is not reported in realtime. If your data is outside this margin of error, please contact Support for assistance.

  • How do I install Google Analytics?

    You can find instructions for adding Google Analytics here.

    If you are just getting started with Google Analytics, it will take 30 days for your blog's traffic to be properly reflected on your Fohr Card. If you have multiple Google accounts, please be sure to sign out of all of your

    For instructions on adding Google Analytics to your Tumblr, please reference Tumblr's help documentation.

    For instructions on adding Google Analytics to your Blogger Account, please reference the steps below:

    1. Log-in to Blogger.

    2. Go to Overview > Settings > Other.

    3. Add your Google Analytics Web Property ID from your Google Analytics account at the bottom of the page.

    4. Click “Save settings.”

    5. IMPORTANT: If your Blogger account email is different from your Google Analytics account email, sign-out of Blogger as soon as you add your web property ID.

    6. Return to your Fohr Card Settings > Traffic Source.

    7. You’ll be prompted to sign-in to your Google account.

    8. Sign-in to the account that is associated with your blog’s Google Analytics.

    9. Follow the directions and allow Fohr Card access.

    10. You should be taken back to your Fohr Card Settings, with your analytics successfully connected.

  • How do I make sure Google Analytics is recording traffic to my blog?

    1. Go to Google Analytics and sign-in. This will direct you to a table displaying your accounts.

    2. Click “All Web Site Data” underneath your blog’s web property.

    3. You should be taken to a page titled “Audience Overview.” The default view should be a graph of your blog’s traffic over the last 30 days, plus a detailed breakdown of your traffic.

    4. If you don’t see any traffic statistics, then Google Analytics is not properly connected to your blog. Refer to Google’s FAQ to see which step you missed.

  • How do I connect my Tumblr?

    1. Go to your Fohr Card Settings > Social Media Accounts.

    2. Click “Connect Tumblr”.

    3. If you’re not signed-in to Tumblr, sign in to Tumblr.

    4. Click “Allow” to continue. If you have multiple blogs under your Tumblr account, you will be able to select which Tumblr blog you want to connect in the next step.

    5. Select the Tumblr blog you want connected to your Fohr Card.

    6. You should be taken back to Fohr Card Settings, with Tumblr successfully connected.

  • How do I connect my Instagram?

    1. Go to your Fohr Card Settings > Social Media Accounts.

    2. Click “Connect Instagram”.

    3. If you’re not signed-in to Instagram, sign in to Instagram.

    4. Click “Authorize” to continue.

    5. You should be taken back to Fohr Card Settings, with Instagram successfully connected.

  • How do I connect my Facebook?

    1. Go to your Fohr Card Settings > Social Media Accounts.

    2. Click “Connect Facebook”.

    3. If you’re not signed-in to Facebook, sign in to Facebook. Note that only Facebook Pages can be connected to your Fohr Card; personal Facebook accounts cannot be connected.

    4. Click “Okay” to continue. If you have multiple Facebook Pages, you will be able to select which Facebook Page to connect in the next step.

    6. Select the Facebook Page you want connected to your Fohr Card and click “Okay” to continue.

    7. You should be taken back to Fohr Card Settings, with Facebook successfully connected.

  • How do I connect my YouTube?

    1. Go to your Fohr Card Settings > Social Media Accounts.

    2. Click “Connect YouTube”.

    3. If you’re not signed-in to YouTube, sign in to YouTube.

    4. If you have multiple Google accounts, you’ll be asked to select a Google account.

    5. You should be taken back to Fohr Card Settings, with YouTube successfully connected.

support@fohrcard.com

Still have questions? email us