Oscar 1 Oscar 2
sarah jessica parker & oscar de la renta September 9, 2011 Photographed by James Nord

About Us

Oscar 1

We founded Fohr Card with the purpose of bringing together two groups of people who share a love for storytelling; creative brands and creative influencers. Our purpose was born from a story of personal friendship between two of us, James Nord and Rich Tong.

James and I met for the first time over lunch one afternoon at Friend of a Farmer in Gramercy Park.

At the time, James was daylighting in sales as an Account Executive, while moonlighting as an amateur fashion photographer (albeit a well-followed one on Tumblr). I was at Tumblr heading up their fashion initiatives, and always being keen on meeting ambitious, talented, creative individuals from the community, I was curious to chat with him.

I don't remember much of what we discussed, but I do remember coming away from our conversation being acutely aware of his problem: he was genuinely passionate about wanting to work with established fashion brands - he just hadn't gotten the opportunity.

As luck would have it just a few days later, OscarPRGirl approached me asking me if I knew anyone from the Tumblr community who would be good to shoot their event on FNO. I instantly thought of James and introduced them.



As Rich said above I was working in marketing and trying to hustle my way into a gig in fashion. I used to do this thing where I cold emailed CEO's of major fashion brands, asking to work with them. It never worked.

I really respected what Rich was doing at Tumblr and wanted  to be a part of it. I didn't end up doing Tumblr Fashion Week, but that one email he wrote to Erika at Oscar de la Renta really did change my life.

I became the house photographer for Oscar de la Renta and Thom Browne, had the chance to fly around the world and work with brands like Puma, Stella Artois, J. Lindeberg, Rag & Bone and more.

Fast-forward a year, Rich and I found ourselves catching up over Manhattans in a familiar spot, the Rose Bar in Gramercy. By the second round we knew we had to create a business that could take what Rich did in my life and help thousands of people. We knew there were bloggers and influencers more talented than me who just needed a way to get in front of the right brands.

We share this story because it is the inspiration and foundation for what we do, and why we do it.

We founded Fohr Card with the purpose of bringing together two groups of people who share a love for storytelling; creative brands and creative influencers. Alone, each can create beautiful stories. Together, we believe they can create even greater ones.

James Nord & Rich Tong
Founders of Fohr Card

Signatures

Meet the team behind Fohr Card

Bio james
James Nord
Founder & CEO
Bio rich
Rich Tong
Founder & Chief Product Officer
Bio grace
Grace Murray
Account Director
Bio emma
Emma Hetherington
Account Director
Bio cam
Cameron Barker
Lead Developer
Bio micah
Micah Plevyak
Finance Director
Bio mel
Melanie Ritchie
Account Coordinator
Doa1
Doa Jafri
Front-End Developer
Bio steph
Stephanie Rubin
Account Coordinator
Bio tim
Tim Jeffreys
Marketing Manager
Bio curran
Curran Feinblatt
Executive Assistant
Bio kelly
Kelly Ann Burns
Account Executive
Bio nell
Nell Goddard
Account Manager
Bio vincent
Vincent Fileccia
Junior Designer

Meet the team behind Fohr Card

Bio james
James Nord
Founder & CEO

James has spent the last 5 years in marketing and advertising, in various leading roles at Product of the Year, Image Source, Flight 001 and LifeStage Media.

After picking up a camera and creating a Tumblr, James has also gone on to work as a photographer for Oscar de la Renta, Thom Browne, Stella Artois, Puma and Rag & Bone.

Bio rich
Rich Tong
Founder & Chief Product Officer

Rich most recently served as Fashion Director at Tumblr, leading the growth of Tumblr's fashion community to over 200 of the world's most creative publications, designers and brands.

Prior to Tumblr, Rich founded Weardrobe in 2008, a fashion startup that was later acquired by Google. He has also worked with Chanel, The Fancy, and UNICEF.

Bio grace
Grace Murray
Account Director

Prior to joining Fohr Card in early 2014, Grace spent two years working in advertising across account management and production, as well as consulting her own portfolio of beauty and lifestyle clients.

What a legend.

Bio emma
Emma Hetherington
Account Director

After eight years in media planning and buying and account management at a full service advertising agency in Australia, Emma made the move across the ocean to New York to join Fohr Card.

Emma will move mountains for cookies.

Bio cam
Cameron Barker
Lead Developer

Cameron brings 8 years of experience in product management and programming in his position as Lead Developer at Fohr Card. Prior to working with Fohr Card, Cameron served as digital lead for MILK Studios.

Bio micah
Micah Plevyak
Finance Director

Micah brings three years of experience in finance from his most recent position in a Fortune 500 company and five years of operations experience in a small company setting.

Micah holds an MBA and Masters in Finance from Boston College.

Bio mel
Melanie Ritchie
Account Coordinator

Meet our resident motorcycle-ridin’, whiskey-loving Melanie.

She holds eight years experience in communication and events, working with global luxury and premium fashion brands.

Doa1
Doa Jafri
Front-End Developer

Doa is a life-long hacker with three years of experience building product at early stage startups and working with big data.

She previously moonlighted as a model, walking for Victoria Beckham, Michael Costello, Emilio Pucci and more.

These days she prefers eating pizza and bouldering.

Bio steph
Stephanie Rubin
Account Coordinator

Stephanie graduated from Boston University with a BA in Psychology, and previously worked at Robb Report magazine.

She is a Manhattan native (and proud of it).

Bio tim
Tim Jeffreys
Marketing Manager

Tim has been in marketing and content creation for the past five years, working with brands like adidas, Nissan, and ESPN. He’s also a filmmaker, directing a short film that got into multiple film festivals. His first full-length feature is in post-production.

Tim holds a Honors degree in Mathematics from the University of South Carolina. He’s probably running right now.

Bio curran
Curran Feinblatt
Executive Assistant

Curran supports the entire Fohr Card team on key efforts and new initiatives. She brings ten years experience in visual display and in-store design for luxury brands. Curran holds a BA in fashion merchandizing and design from Drexel University.

Bio kelly
Kelly Ann Burns
Account Executive

Kelly is Fohr Card’s resident Southern Californian. Prior to joining Fohr Card, she spent four years doing content creation & graphic design for popular fashion bloggers like Alicia Lund and fashion mainstays like Pat McGrath.

In her spare time she’s usually traveling and taking figure drawing classes, usually with a cocktail in hand. She occasionally posts on her blog, The Nouveaux, and writes a column every Tuesday on The Stripe. She has two unutilized biology degrees and spent three years doing neuropsychological research at UC Davis.

Bio nell
Nell Goddard
Account Manager

Nell joined the Fohr Card team after living out her Mad Men dreams working at an ad agency on the Mercedes-Benz account for 2 years. She graduated from Hamilton College where she studied International Relations and Spanish but has since fallen in love with the advertising world.

These days, you can find Nell bopping around her beloved East Village finding good eats, dirty martinis and live music.

Bio vincent
Vincent Fileccia
Junior Designer

Vincent believes that design immensely affects our daily lives and creates a bridge between functionality and personalism. He graduated from the Fashion Institute of Technology with a BFA in Graphic Design and a minor in Creative Technology.

He is also overcoming a coffee addiction.

Press

Launching at a time when bloggers are perhaps more valuable than ever to brands... the startup has signed on some pretty big names.
While other B2B platforms exist…none have the laser focus on this growing sector of the digital realm.
Brands are using Fohr Card to identify new 'digital influencers' — people with a voice and loyal following.